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DACH / SaaS Lead Gen 12 Weeks

B2B Software Solution

For a B2B SaaS provider, lead quality generated via Meta was very poor. We restructured their entire funnel from static opt-ins to qualified VSL (Video Sales Letter) sequences.

Challenge

High volume of leads, but very low closing rate (poor MQL quality).

Solution

Rebuilding the landing page. Introducing highly qualifying forms and strategic retargeting based on video viewing time.

2.5x MQL Volume

Key Results

MQL

45/mo. 112/mo.

SQL Rate

12% 34%

CPL

€89 €52

Ad Account View

Meta Ads Manager

Campaign

Status

Spent

CPL

SaaS_VSL_LeadGen_1

Active

€1,840

€52

SaaS_Retarget_Demo_2

Active

€960

€48

SaaS_Lookalike_MQL_3

Active

€720

€61

Growth Trajectory

Technologies Used

VSL FunnelsLead ScoringRetargeting SequencesMeta CAPI