// PRELIMINARY REVIEW

Your Tracking Counts Conversions. Can You Trust the Data?

We look at what happens on your public website: Meta Pixel, browser events, and behavior after a cookie-banner choice. We then identify which questions require access to Ads Manager, Events Manager, GA4, or CRM.

How It Works

// 01 // SEND URL

Send Your Website URL

Share the website and briefly describe the numbers that do not match. The first look at the public page does not require Ads Manager access.

// 02 // PRELIMINARY REVIEW

We Review the Public Website

We inspect browser events and behavior after a cookie-banner choice. Server events, deduplication, EMQ, and the connection to sales cannot be confirmed without appropriate access.

// 03 // INTRODUCTORY CALL

We Discuss Whether Deeper Diagnosis Makes Sense

In a 15-minute call, we discuss visible signals, your task, and available data. Deeper diagnosis and any implementation receive a separately agreed scope and price.

What We Can Review Publicly

01

Meta Pixel in the Browser

Does the pixel load, and which standard events are visible in the reviewed scenario?

02

Signs of Server Tracking

Are there public signs of CAPI? Actual server delivery must be checked in the relevant systems.

03

Browser Events & Parameters

Which events and parameters are visible in the public scenario? Browser-server deduplication requires additional data.

04

Matching & Review Limits

Which parameters are visible? Matching quality and processing cannot be confirmed without access to the relevant systems.

05

Cookie-Banner Behavior

How do optional browser events behave before a choice and after acceptance or rejection?

06

EMQ & the Connection to Sales

EMQ and the connection to sales require access to Events Manager and the relevant analytics or CRM data.

// FORM

Request a preliminary review

Share your website, market, and the numbers that raise questions. We first discuss which review makes sense.

Preliminary review with no obligation

Frequently Asked Questions

What can be reviewed without ad account access?

Meta Pixel, browser events, visible parameters, and behavior after a cookie-banner choice. Server events, deduplication, EMQ, and the connection to sales require access to the relevant systems.

What is free, and what is agreed separately?

The first look at the public website and a short conversation about your task and data are free and carry no obligation. Deeper diagnosis of advertising and CRM data is paid; scope and price are agreed before work starts. The preliminary review does not include implementation.

When is Ads Manager access needed?

It is not needed for the first look at the public website. Depending on the task, deeper diagnosis requires agreed read-only access to Ads Manager, Events Manager, GA4, GTM, or CRM.

Start with the Question

Show us the website and describe which numbers do not match. We separate visible signals from questions that need more data.

Request a preliminary review