// ABOUT US

Tracking first. Advertising second.

Canem Errant is a Vienna-based performance marketing agency founded by Oleksandr Nikitin, specializing in Meta Ads, Google Ads, Server-Side Tracking (CAPI), and CRO. Google-certified across 5 disciplines with a cybersecurity background, the agency serves e-commerce, SaaS, and D2C brands worldwide with a tracking-first, data-driven approach.

Most agencies start with campaigns and hope for results. We start with data — and know.

Canem Errant is a boutique performance marketing agency based in Vienna, Austria. Our approach: before a single ad creative is designed, we fix the data pipeline. Server-side tracking and Meta's Conversions API aren't add-on services — they're the foundation that makes every euro of ad spend accountable.

// OUR APPROACH

Three levers. One system.

01

Fix the data

iOS updates and cookie policies have broken traditional tracking. We implement Meta CAPI and Server-Side GTM so the algorithm can learn again. Without clean data, every optimization is guesswork.

02

Test the creatives

We don't bet on a single "viral hit." Our 3×2×1 creative testing framework systematically isolates winning variants — headline, visual, hook — and scales only what's proven to work.

03

Optimize the funnel

Every click that doesn't convert is wasted budget. We analyze the entire path: landing page → checkout → thank-you page. A/B tests, conversion tracking, and CRO measures that are measurable.

// CERTIFICATIONS

Google Certified

Google Ads Search Google Ads Measurement Google Analytics (GA4) Google Ads Creative Google Ads Display

All certifications verifiable through Google Skillshop.

// TECHNOLOGY

Our toolkit

Tracking & Data

  • Meta Conversions API (CAPI)
  • Server-Side Google Tag Manager (sGTM)
  • Google Analytics 4
  • Meta Pixel + Event Deduplication
  • Google Consent Mode v2

Ad Platforms

  • Meta Ads (Facebook & Instagram)
  • Google Ads & Performance Max
  • TikTok Ads
  • Creative Testing Frameworks
// FOUNDER
Oleksandr Nikitin - Founder & Performance Marketing Strategist

Oleksandr Nikitin

Founder & Performance Marketing Strategist

I founded Canem Errant because I believe great performance marketing starts with data quality — not budget size. With a background in cybersecurity, I understand data infrastructure, privacy, and tracking architectures at a deeper level than traditional media buyers.

In a world where iOS updates and privacy regulations have made traditional tracking methods obsolete, the businesses that win are the ones that adapt technically. My focus sits at the intersection of technology and advertising psychology: server-side tracking, Conversions API, and structured creative testing. Every campaign begins with a tracking audit — because without clean data, you're optimizing blind.

Based in Vienna, serving clients worldwide.

// CLIENT VERTICALS
E-Commerce & Retail B2B SaaS Direct-to-Consumer (D2C) Fashion & Lifestyle Lead Generation
// FAQ

Frequently asked questions

What does Canem Errant do?
Canem Errant is a Vienna-based performance marketing agency specializing in Meta Ads, Google Ads, Server-Side Tracking (CAPI), and Conversion Rate Optimization (CRO). We help e-commerce, SaaS, and D2C brands maximize ROAS through a tracking-first methodology.
What is tracking-first performance marketing?
Tracking-first means we fix your data pipeline before running ads. By implementing Meta Conversions API and Server-Side GTM, we ensure the ad algorithms receive accurate conversion signals — leading to lower CPAs and higher return on ad spend.
Where is Canem Errant located?
Canem Errant is headquartered in Vienna, Austria (1070 Wien). We work with clients worldwide across the DACH region, EU, and internationally.
What certifications does Canem Errant have?
Founder Oleksandr Nikitin holds 5 Google certifications: Google Ads Search, Google Ads Measurement, Google Analytics (GA4), Google Ads Creative, and Google Ads Display — all verifiable through Google Skillshop.
What industries does Canem Errant work with?
We serve E-Commerce & Retail, B2B SaaS, Direct-to-Consumer (D2C), Fashion & Lifestyle, and Lead Generation businesses. Our GEO Audit service also helps brands optimize for AI-driven search visibility.

Let's talk

No-commitment strategy call: we analyze your current tracking and campaign structure and show you where the opportunities are.

Request Audit