Solar inquiries are coming in.
Which properties are suitable?
Territory, property
and a route to a site assessment.
A solar inquiry does not yet mean a property ready for installation.
A proposal needs territory, the requester’s authority, property information and an engineering assessment. We connect marketing with those stages and review which inquiries reach a survey, proposal and contract.
Why a low-cost inquiry may never reach installation
Savings claims omit their assumptions
Consumption, system configuration, tariffs and support conditions differ. A universal savings or payback figure is misleading.
The form gives installers little useful context
The service area, property type and authority to approve work remain unclear. A questionnaire cannot replace a survey or automatically reject a roof.
The report counts forms without project progress
Inquiry, survey, estimate, contract and installation require separate records. A cheaper lead does not demonstrate better installation economics.
From a clear offer to an assessment of the actual property
Advertise what the business can deliver
Check service areas, team capacity and offer conditions. Subsidy and tariff references need an official programme, territory and date. Investment support and payment for exported electricity are different mechanisms.
Prepare useful information for a technical conversation
Propose asking location, property type, authority and known roof characteristics. A calculator must show assumptions; a qualified specialist confirms suitability, system size and final economics.
Assess progress towards contract and installation
Compare available CRM stages with advertising sources in internal reports. Platform events, integrations and new forms are separately scoped. A later contract does not promise full attribution to the original click.
Start with your territory and current inquiries
A 15-minute conversation clarifies your task, market and available data. Public pages help us orient the discussion; a deeper account, CAPI or CRM review is a separately agreed paid diagnostic.
- ✓ Whether ads match installation territory and team capacity
- ✓ What supports tariff, subsidy and savings statements
- ✓ Which inquiries reach a survey and contract
Questions from solar installers
Will these leads be exclusive to us?
+
We propose a route through your site or agreed channels without buying a shared list. That does not prevent a person contacting other installers; exclusivity of their interest is not guaranteed.
Can we advertise a subsidy or savings?
+
After checking the programme, territory, date and calculation basis. Do not promise the same support or financial outcome to every visitor; conditions need updating.
Should renters be rejected automatically?
+
No. Authority to approve installation and the property model matter. Do not assume the platform knows ownership, roof condition or project suitability.
Do we need a calculator?
+
Only where it solves an established problem and explains its assumptions. It cannot replace engineering, connection checks or confirmation of support eligibility.
What budget and time to contracts should we expect?
+
The territory, capacity and company sales cycle determine the plan. There is no universal minimum, first-contract deadline or guaranteed return on advertising.
Can we work across several regions?
+
Yes. Plan and assess installation territory, language, capacity and local conditions separately.
Choose the services the task needs
We choose measurement, creatives and campaign management from the evidence. Canem Errant can take on implementation and ongoing work, with scope agreed before work begins.
Server-Side Tracking
Review measurement gaps and permitted events; separately agree a suitable integration.
ServiceCreatives & Content
Test messages and formats with suitable material and agreed usage rights.
ServiceMeta Ads
Manage campaigns around the business goal and evidence from actual results.
From clarification to implementation and ongoing work
If the cause or scope is unclear, we agree the suitable paid diagnostic. A Meta-specific question may lead to Meta & Measurement Diagnostic, followed by a decision and a concrete implementation proposal. If the task is already confirmed, we can propose implementation or ongoing work directly. Ongoing management and media spend are not automatically included in a diagnostic.
Discuss your solar marketing
Describe your market, website and current task. The first conversation clarifies the data and scope needed. Please do not send passwords or personal customer records.