E-Commerce / Interior 8 Weeks

Erkado (dvere-erkado.cz)

For the established door manufacturer Erkado (Czech Republic), we took over the Meta Ads strategy. Through a comprehensive analysis and optimization of data transmission (CAPI), we drastically improved event match quality.

Challenge

Inefficient tracking, signal loss, and consequently weak Meta campaign delivery.

Solution

Complete overhaul of the tracking infrastructure via Conversions API (CAPI) for reliable attribution. Setup of performant scaling campaigns.

+47% Sales Increase

Key Results

ROAS

1.2x 4.7x

Event Match

3.2 8.7

CPM

€18 €11

Verified Results — Meta Events Manager

Purchase Event Purchase Event Match Quality 8.7/10

Lead Event Lead Event Match Quality 8.7/10

Event Match Quality 8.7/10 — 100% match rate on all parameters (email, IP, UA, phone, fbp, fbc)

Growth Trajectory

Technologies Used

Meta CAPICustom Server-Side CodeEvent DeduplicationAdvanced Matching