E-Commerce / Apparel 6 Weeks
Viennese Fashion Brand
A well-known fashion label in Vienna (reference subject to NDA) struggled with rising customer acquisition costs due to iOS14 tracking losses. We completely rebuilt their technical base.
Challenge
40% drop in ROAS performance, lack of attribution data.
Solution
Implementing a Server-Side Tracking setup (Custom CAPI) combined with an agile UGC creative strategy to feed the algorithm better signals.
-30% CPA Reduction
Key Results
CPA
€34 €24
ROAS
2.1x 5.8x
CTR
0.8% 2.3%
Ad Account View
Meta Ads Manager
Campaign
Status
Spent
ROAS
Fashion_UGC_Scale_1
Active
€3,420
4.8
Fashion_Retarget_VV_2
Active
€2,100
5.2
Fashion_Broad_CBO_3
Active
€1,560
5.8
Growth Trajectory
Technologies Used
Server-Side TrackingUGC CreativesLookalike AudiencesA/B Testing