Czech Republic / E-Commerce & B2B / Doors & Interior Client Project · Ongoing Partnership

Erkado (dvere-erkado.cz)

Since April, we have been working with the Czech online store dvere-erkado.cz. We manage campaigns for online purchases, B2B client acquisition, and showroom hiring. We analyze the website and ad measurement, and write blog articles. Based on UX audit findings, targeted mobile interface improvements were made and part of the errors resolved. The collaboration is ongoing.

Objective

Align three distinct advertising objectives (e-commerce sales, B2B leads, recruitment), ensure reliable data capture, and resolve friction points in the mobile checkout flow.

Approach

Objective-specific campaign segmentation, server-side tracking setup, mobile notice refinement based on Clarity observations, and regular expert blog articles.

Key Areas of Ongoing Collaboration

// 01 · Advertising Streams

Three Advertising Objectives in One Project

For Erkado, we manage campaigns for direct e-commerce purchases, B2B partner inquiries, and showroom staffing recruitment. These streams have distinct objectives: an online order, a potential B2B partner request, and a candidate application. We plan and measure each direction independently.

// 02 · Analytics & Tracking

Analytics & Server-Side Tracking

Our scope encompasses auditing advertising and analytics data discrepancies and configuring server-side tracking. We examine how on-site actions are logged and what reliable conclusions can be drawn. Measurement recommendations are directly aligned with specific campaign goals.

// 03 · Mobile UX & Stability

Mobile Path to Order

Using Microsoft Clarity, we examined visitor behavior, mobile checkout navigation, rapid return clicks, and JavaScript errors. We synthesized structured recommendations for the store development team. Targeted mobile enhancements were executed, including revising a prominent warning block in the checkout flow and resolving a portion of the identified errors.

// 04 · SEO, GEO & Content

Performance, GEO & Content Strategy

We conduct web performance, SEO, and GEO audits alongside creating expert articles for the company blog. The materials cover interior door selection and design integration. The scope combines editorial content production with architectural recommendations for the site.

Collaboration is Ongoing

Since April, we have managed Erkado's advertising alongside interconnected analytics and website tasks. Interface modifications are coordinated directly with the client's web team. Next priorities are continuously defined through fresh observational data.

Since April ongoing partnership