// TOPIC HUB

Privacy & Compliance

Consent tools change tag behavior; they do not replace a lawful basis, a correct banner, or jurisdiction-specific legal review. This hub focuses on implementation boundaries rather than legal advice.

4 articles
// PILLAR ARTICLE
Google Consent Mode v2: Basic and Advanced for European Businesses
Pillar

Jul 15, 2026

Google Consent Mode v2: Basic and Advanced for European Businesses

Four consent signals, Basic versus Advanced, modelling eligibility and a testable setup for Google tags and server containers.

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// ALL ARTICLES
Data Privacy in Austrian Online Advertising: GDPR, Cookies and Data Flows

Jul 20, 2026

Data Privacy in Austrian Online Advertising: GDPR, Cookies and Data Flows

Consent, TKG 2021, data flows and Consent Mode v2: practical checks for Austrian advertisers, with clear technical and legal limits.

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Cookie Banner Audit in Austria: 7 Mistakes to Check

Jul 12, 2026

Cookie Banner Audit in Austria: 7 Mistakes to Check

Seven cookie banner checks: clear choices, blocking, consent evidence, withdrawal and data flows through the browser and server.

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EU AI Act and Online Marketing: What Advertisers Should Check

Jul 12, 2026

EU AI Act and Online Marketing: What Advertisers Should Check

Bots, synthetic content, profiling and data: current deadlines, different roles and practical checks for businesses in Austria and the EU.

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