Server-Side Tracking
Server-side tracking can complement browser measurement, but it does not remove consent obligations or automatically repair attribution. This hub separates implementation mechanics from business validation.
Jul 14, 2026
Event Deduplication for Meta and GA4: Verify One Purchase Across Two Routes
How to share stable event IDs between Meta Pixel and CAPI, use GA4 web transaction IDs and verify purchases against orders.
Jul 12, 2026
First-Party Data Strategy 2026: Connect Orders, CRM and Advertising
Build a first-party data strategy using stable IDs, CRM, Meta CAPI, enhanced conversions and consent, with current browser limitations.
Jul 6, 2026
Meta CAPI and Pixel: Eleven Criteria for Reliable E-Commerce Tracking
Compare Pixel and Conversions API across eleven criteria: event accuracy, deduplication, consent, costs and confirmed sales.
Jul 4, 2026
How to Set Up Meta Conversions API: Step-by-Step Guide for E-Commerce
Plan Meta CAPI with server-side GTM: confirmed purchases, stable event IDs, consent, matching fields, deduplication and technical acceptance checks.
Jun 22, 2026
7 Server-Side Tracking Errors: Check Purchases and Advertising Data
Seven Meta CAPI and server-side tracking errors: deduplication, consent, data fields, hosting, plugins, monitoring and complete purchase journeys.