Marketing Strategy
Beyond individual channels and tactics, these articles address the strategic questions that shape your marketing stack: when to use AI automation (and when not to), how to choose between Google and Meta, what agencies should actually cost, and where the industry is heading.
Jul 19, 2026
How Much Does a Performance Marketing Agency Cost in 2026? Pricing Models Compared
Performance marketing agency costs in 2026: 4 pricing models compared, typical DACH ranges from €2,000–8,000/month, and what separates good agencies from expensive mistakes.
Jul 12, 2026
E-Commerce Marketing Budget 2026: Concrete Frameworks from €5K to €50K per Month
How much to spend on e-commerce marketing? Concrete allocation by monthly revenue — from €5K to €50K+ — with ROAS expectations by channel.
Jul 12, 2026
Marketing Audit Checklist: 15 Points Every SME Should Check Every 6 Months
This 15-point checklist uncovers hidden problems — from broken tracking to missing AI visibility. Free, immediately actionable.
May 20, 2026
Google Ads vs. Meta Ads: What Works Best for SMBs in Austria?
Google Ads or Meta Ads? We show which platform actually delivers results for which SMB business model in Austria — with real numbers.